Design Night Stockholm, September 7, 2023
During 2023 Stockholm Design Week launches the new initiative Design Night. Design Night gives Stockholm's design and interior design stores the opportunity to participate in Stockholm Design Week and reach new customers. The aim is to promote Stockholm's design and interior design stores and create additional activities for the public during Stockholm Design Week, so that design becomes more visible in the city. We want to highlight Stockholm as a design destination and showcase the wide range of design the city has to offer. All participating stores will be found in the Stockholm Design Week app, which will be used to easily navigate between inspiring store events and great design offers.
Participating in Design Night
Design- and interior design stores, design hotels and design restaurants/bars are welcome to participate in Design Night. In addition to being listed under Design Night in the app, the store will appear on the app's map with a picture, information and a link to the website. Stockholm Design Week also sends out a newsletter about Design Night to approx. 70,000 people interested in design, and promotes Design Night in social media. Design Night is also communicated in an open event on Stockholm Furniture Fair's Facebook. Participating stores receive material to share in their own social media and in their own invitation to current customers, as well as a Stockholm Design Night flag to place next to the store's entrance. The stores also receive an offer to hand out to their visitors during the evening: Go 2 for 1 on Stockholm Furniture Fair's public day, Saturday February 10 2024.
Cost for participating: 2 500 SEK
Sign up for Design Night
Registrate your store no later than August 11, 2023 via link: https://www.stockholmdesignweek.com/formular/sdw-designnight
The earlier the registration takes place, the greater opportunity is given for visibility in Stockholm Design Week's promotion of Design Night. Registered participants are added continuously in Stockholm Design Week's app and on the website.
Advice: A great way to attract customers to your store is to organize an activity during the evening. These activities are also something that Stockholm Design Week likes to promote a little extra, as we want to encourage the promotion of design instead of lowering prices. Examples of activities can be:
• An interior designer gives a presentation about an interior design style
• An interior designer gives tips on how to use lighting in a room
• A stylist shows inspiring beddings
• A stylist shows inspiring table settings
• A colour expert educates in colour theory
• A material care workshop on how to take care of different materials in the best way
• A trend expert talks about the season's trends
• Visitors can design or manufacture their own product
If you have questions regarding Design Night, feel free to contact us at: